Season 13 is here.

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. 

Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and
human nature.

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. 

Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Follow along:

Under the Influence has 1 million listeners per week on CBC Radio and over 35 million podcast downloads.

Named one of the 2019 Most Popular Podcasts Overall by iTunes. It’s also been named one of the “Best New Podcasts” and a “Top Podcast” by iTunes in 2011 and 2015 respectively.

Under the Influence has 1 million listeners per week on CBC Radio and over 40 million podcast downloads.

Named one of the 2019 Most Popular Podcasts Overall by iTunes. It’s also been named one of the “Best New Podcasts” and a “Top Podcast” by iTunes in 2011 and 2015 respectively.

When To Listen:

Thursdays 11:30am
Saturdays 11:30am

Tuesdays 8am
Thursdays 11:30am
Fridays 4pm
Saturdays
11:30am

Saturdays 6:30am (yawn)

Any time at all.

Every episode of Under the Influence is recorded in a 1969 Airstream trailer.
 
A mobile home turned state of the art mobile recording studio that lets Terry record the show anywhere he goes.

A listener named it the “Terstream.” And we loved that.
Every episode of Under the Influence is recorded in a 1969 Airstream trailer.
 
A mobile home turned state of the art mobile recording studio that lets Terry record the show anywhere he goes.
 
A listener named it the “Terstream.”
 
And we loved that.

Want to hear your voice in an episode?
Record the Under the Influence Fun Fact:

Season 11

S11E11 – Don’t Do It Advertising, Part 2

This week, it’s Part Two of our “Don’t Do It Advertising” episode. Last week we looked at ads that asked you NOT to do something. This week, it’s ads that ask you NOT to do something, but really want you to DO something. It’s reverse-psychology at work.

More »

S11E06 – Inside the Super Bowl

In this episode, we dive into the Super Bowl. The broadcast not only attracts the biggest viewing audience of the year, it is one of the biggest marketing machines.

More »