In this episode, we dive into the Super Bowl. The broadcast not only attracts the biggest viewing audience of the year, it is one of the biggest marketing machines.
Author Archives: sidney
S11E05 – How Jerry Goodis Made an Advertisement a Beautiful Thing
This week, we tell the story of one of the most colourful characters in the history of Canadian advertising – Jerry Goodis.
Looking Back: The Lessons of Loneliness
We are living in lonely times, but the human conditions make us wonder, are we alone in our loneliness? And that answer is clear.
Park Your Loneliness: Benches Are Made For Two
Benches are places in public spaces where people can sit by themselves, and they are special because they’re not just a place to sit. They’re spots available to anyone and that availability turns benches into opportunities for connections.
No Restaurants, Lawyers or…Loneliness: Life on the Remotest Island
What’s it like to live in the most isolated inhabited island in the world? Tristan da Cunha is located in the middle of the ocean between two continents. The residents who live there, all 247 of them, understand a type of loneliness like no one else. But their isolation has, for hundreds of years, been a place that others have learned from: how to survive away from anyone else.
Why We Don’t Talk About Bruno: Choosing Family Estrangement
We Don’t Talk About Bruno, the #1 hit song, written by Lin-Manuel Miranda for the Disney movie Encanto, is all about a member of the Madrigal family who no one talks about, Bruno. Encanto is a movie about family, but it’s also about trauma and how families connect, separate and become estranged. For a Disney movie, there are some very heavy themes, including war and violence and ruptures within what family members expect from each other and what they can’t accept.
S11E04 – Selling Love: The Business of Online Dating
This week, we explore how dating agencies are Selling Love. From the very first dating service to the best ads of industry.
Hit the Hay: Rested & Ready to Relate
When we can’t sleep, it’s a sign that we feel we’re in a strange world that can harm us and we need to stay alert and vigilant. We want others to stay away, keep their distance. Sleeplessness feeds on loneliness and loneliness fuels sleeplessness.
S11E03 – Long Overdue: The Creative Boom of Library Marketing
This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming.
Terry O’Reilly
Through the podcast Under The Influence, host and advertising guru Terry O’Reilly gives you a backstage pass into the intriguing, often insane, baffling and always surprising world of advertising. Sitting outside by a fire with Les Stroud and Terry, we get a rare opportunity to go behind the scenes, with our backstage pass to Terry O’Reilly’s life itself and to what led him into a vast world, filled with unbelievable stories that have affected us all profoundly.