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This week, we look at powerful hospital marketing. Hospitals need marketing to generate much-needed donations. We’ll look at how one hospital uses celebrities, how another uses riveting patient stories and how one hospital threw away the rulebook and created advertising that looks like Nike commercials.
A few visuals from this week’s episode:
Host and Writer: Terry O’Reilly
Theme music: Ian Lefeuvre and Ari Posner
Engineer: Geoff Devine
Series Producer: Debbie O’Reilly
Executive Producer: Terry O’Reilly
This show is brought to you by the Apostrophe Podcast Network and powered by Acast.
This week, we look at powerful hospital marketing. Hospitals need marketing to generate much-needed donations. We’ll look at how one hospital uses celebrities, how another uses riveting patient stories and how one hospital threw away the rulebook and created advertising that looks like Nike commercials.
A few visuals from this week’s episode:
Host and Writer: Terry O’Reilly
Theme music: Ian Lefeuvre and Ari Posner
Engineer: Geoff Devine
Series Producer: Debbie O’Reilly
Executive Producer: Terry O’Reilly
This show is brought to you by the Apostrophe Podcast Network and powered by Acast.