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Under the Influence is back. Kicking off Season 11, we wade into the wacky world of Bottle Cap Marketing. A bottle cap is a tiny thing but offers big opportunities. We’ll talk about how Coke figured out a way to help sophomores make friends, why a beer let other brands advertise on its bottle tops and how Pepsi staged a bottle cap promotion and almost made a $32 billion snafu.
Host and Writer: Terry O’Reilly
Research: Susan Kendal
Theme music: Ian Lefeuvre and Ari Posner
Engineer: Geoff Devine
Series Producer: Debbie O’Reilly
Executive Producer: Terry O’Reilly
It’s good to be back.
This show is brought to you by the Apostrophe Podcast Network and powered by Acast.
Under the Influence is back. Kicking off Season 11, we wade into the wacky world of Bottle Cap Marketing. A bottle cap is a tiny thing but offers big opportunities. We’ll talk about how Coke figured out a way to help sophomores make friends, why a beer let other brands advertise on its bottle tops and how Pepsi staged a bottle cap promotion and almost made a $32 billion snafu.
Host and Writer: Terry O’Reilly
Research: Susan Kendal
Theme music: Ian Lefeuvre and Ari Posner
Engineer: Geoff Devine
Series Producer: Debbie O’Reilly
Executive Producer: Terry O’Reilly
It’s good to be back.
This show is brought to you by the Apostrophe Podcast Network and powered by Acast.