Show Notes
Under the Influence is back. Kicking off Season 11, we wade into the wacky world of Bottle Cap Marketing. A bottle cap is a tiny thing but offers big opportunities. We’ll talk about how Coke figured out a way to help sophomores make friends, why a beer let other brands advertise on its bottle tops and how Pepsi staged a bottle cap promotion and almost made a $32 billion snafu.
Host and Writer: Terry O’Reilly
Research: Susan Kendal
Theme music: Ian Lefeuvre and Ari Posner
Engineer: Geoff Devine
Series Producer: Debbie O’Reilly
Executive Producer: Terry O’Reilly
It’s good to be back.
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