Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.
Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and
human nature.
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.
Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
Under the Influence has 1 million listeners per week on CBC Radio and over 35 million podcast downloads.
Named one of the 2019 Most Popular Podcasts Overall by iTunes. It’s also been named one of the “Best New Podcasts” and a “Top Podcast” by iTunes in 2011 and 2015 respectively.
Under the Influence has 1 million listeners per week on CBC Radio and over 40 million podcast downloads.
Named one of the 2019 Most Popular Podcasts Overall by iTunes. It’s also been named one of the “Best New Podcasts” and a “Top Podcast” by iTunes in 2011 and 2015 respectively.
Thursdays 11:30am
Saturdays 11:30am
Tuesdays 8am
Thursdays 11:30am
Fridays 4pm
Saturdays 11:30am
Saturdays 6:30am (yawn)
Any time at all.
This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways.
This week on Under The Influence, we tell the surprising origin stories of some famous products and brands. Because sometimes, backstories have backstories.
This week, we look at cities and towns that are actually named after companies.
To celebrate Canada Reads on CBC this week, here is the first chapter of Terry’s latest book, “My Best Mistake.” Enjoy!
This week, we look at the most outrageous Hollywood Publicity Stunts. The crazier the stunt, the better.
This week, it’s Part Two of our “Don’t Do It Advertising” episode. Last week we looked at ads that asked you NOT to do something. This week, it’s ads that ask you NOT to do something, but really want you to DO something. It’s reverse-psychology at work.
This week, we look at a category of advertising that doesn’t try to sell you something. As a matter of fact, it tries to get you to STOP doing something.
This week, we look at the reasons why successful companies suddenly change their names. The reasons may surprise you.
This week, we look at powerful hospital marketing. Hospitals need marketing to generate much-needed donations.
In this episode, we dive into the Super Bowl. The broadcast not only attracts the biggest viewing audience of the year, it is one of the biggest marketing machines.
This week, we tell the story of one of the most colourful characters in the history of Canadian advertising – Jerry Goodis.
This week, we explore how dating agencies are Selling Love. From the very first dating service to the best ads of industry.
This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming.
In this episode, we talk about the most unexpected ads of 2021. Quite a few commercials made eyebrows rise last year.
Under the Influence is back! Kicking off Season 11, we wade into the wacky world of Bottle Cap Marketing.