This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways.
This week on Under The Influence, we tell the surprising origin stories of some famous products and brands. Because sometimes, backstories have backstories.
This week, we look at cities and towns that are actually named after companies.
To celebrate Canada Reads on CBC this week, here is the first chapter of Terry’s latest book, “My Best Mistake.” Enjoy!
This week, we look at the most outrageous Hollywood Publicity Stunts. The crazier the stunt, the better.
This week, it’s Part Two of our “Don’t Do It Advertising” episode. Last week we looked at ads that asked you NOT to do something. This week, it’s ads that ask you NOT to do something, but really want you to DO something. It’s reverse-psychology at work.
This week, we look at a category of advertising that doesn’t try to sell you something. As a matter of fact, it tries to get you to STOP doing something.
This week, we look at the reasons why successful companies suddenly change their names. The reasons may surprise you.
This week, we look at powerful hospital marketing. Hospitals need marketing to generate much-needed donations.
In this episode, we dive into the Super Bowl. The broadcast not only attracts the biggest viewing audience of the year, it is one of the biggest marketing machines.