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Category Archives: UTI S11

S11E16 – Only in Advertising: Stories from the Front Lines

This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways.

Posted bysidneyMay 11, 2022May 11, 2022Posted inUTI S11

S11E15 – Surprising Origin Stories

This week on Under The Influence, we tell the surprising origin stories of some famous products and brands. Because sometimes, backstories have backstories.

Posted bysidneyApril 18, 2022April 18, 2022Posted inUTI S11

S11E14 – From Batawa To Port Sunlight: The Story of Company Towns

This week, we look at cities and towns that are actually named after companies.

Posted bysidneyApril 18, 2022April 18, 2022Posted inUTI S11

S11E13 – My Best Mistake “Bonus” Pod to celebrate Canada Reads on CBC

To celebrate Canada Reads on CBC this week, here is the first chapter of Terry’s latest book, “My Best Mistake.” Enjoy!

Posted bysidneyApril 18, 2022April 18, 2022Posted inUTI S11

S11E12- Lions, Panties & Hotel Keys: Hollywood Publicity Stunts

This week, we look at the most outrageous Hollywood Publicity Stunts. The crazier the stunt, the better.

Posted bysidneyApril 18, 2022April 18, 2022Posted inUTI S11

S11E11 – Don’t Do It Advertising, Part 2

This week, it’s Part Two of our “Don’t Do It Advertising” episode. Last week we looked at ads that asked you NOT to do something. This week, it’s ads that ask you NOT to do something, but really want you to DO something. It’s reverse-psychology at work.

Posted bysidneyApril 18, 2022April 18, 2022Posted inUTI S11

S11E10 – Don’t Do It Advertising

This week, we look at a category of advertising that doesn’t try to sell you something. As a matter of fact, it tries to get you to STOP doing something.

Posted bysidneyMarch 14, 2022March 14, 2022Posted inUTI S11

S11E09 – Tornados and Lawsuits: Why Companies Wrestle with Name Changes

This week, we look at the reasons why successful companies suddenly change their names. The reasons may surprise you.

Posted bysidneyMarch 14, 2022March 14, 2022Posted inUTI S11

S11E08 – Medicine & Miracles: The Power of Hospital Marketing

This week, we look at powerful hospital marketing. Hospitals need marketing to generate much-needed donations.

Posted bysidneyFebruary 28, 2022March 14, 2022Posted inUTI S11

S11E06 – Inside the Super Bowl

In this episode, we dive into the Super Bowl. The broadcast not only attracts the biggest viewing audience of the year, it is one of the biggest marketing machines.

Posted bysidneyFebruary 28, 2022February 28, 2022Posted inUTI S11

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