This week, we look at the most outrageous Hollywood Publicity Stunts. The crazier the stunt, the better.
Author Archives: sidney
S11E11 – Don’t Do It Advertising, Part 2
This week, it’s Part Two of our “Don’t Do It Advertising” episode. Last week we looked at ads that asked you NOT to do something. This week, it’s ads that ask you NOT to do something, but really want you to DO something. It’s reverse-psychology at work.
Rejecting The Rubik’s Cube
450 million Rubik’s Cubes have sold worldwide. Meaning, a Rubik’s Cube has been handled by 1 in 7 humans on planet earth. The colourful toy has inspired people in the arts, in mathematics, in engineering and pop culture. But when inventor Ernő Rubik first started showcasing his creation at toy fairs, he was rejected – by toy companies, distributors and investors. Told it was “too niche.” Then, once it finally made its way into stores and millions of homes across the globe, the New York Times declared the Rubik’s Cube dead. It’s a story full of twists and turns.
Andrew Phung & Kimberly-Ann Truong
To kick off Season Two of the podcast, Steve and Diana chat with one of Canada’s brightest, energetic and positive personalities – star of the new CBC comedy ‘Run the Burbs’ – Andrew Phung. Andrew introduces us to the woman who plays his sister Carol on ‘Run The Burbs,’ Kimberly-Ann Truong!
Rejecting Ty Burrell
Realtor-slash-amateur magician, Phil Dunphy, is one of the funniest dads on one of the highest-rated sitcoms. Modern Family aired for 11 seasons, bringing in millions of viewers and 22 Emmys. But before landing the role of Phil, actor Ty Burrell was rejected by Hollywood for 20 straight years. Told his features were too big, he was too off-beat and too old. By his 40th birthday, he was ready to give up acting altogether. Then the phone rang.
We’re Back for Season Three.
We Regret To Inform You we’re back Tuesday, March 29th, for our third season. And we’ve got some inspiring stories to share with you this year. Here’s a sneak peek at what’s in store.
BONUS: An Episode About Episodes
In this week’s episode, we talk about upcoming episodes. Steve is busy preparing for The Debaters Live Tour so Diana and our technical director Donovan announce our Season Two launch date – plus how you can see both him and Steve live in person in the next few months.
S11E10 – Don’t Do It Advertising
This week, we look at a category of advertising that doesn’t try to sell you something. As a matter of fact, it tries to get you to STOP doing something.
S11E09 – Tornados and Lawsuits: Why Companies Wrestle with Name Changes
This week, we look at the reasons why successful companies suddenly change their names. The reasons may surprise you.
S11E08 – Medicine & Miracles: The Power of Hospital Marketing
This week, we look at powerful hospital marketing. Hospitals need marketing to generate much-needed donations.